Napier: The Awareness to Opportunity Agency

Delivering results for B2B technology clients in the UK, Europe and beyond

Yesterday’s marketing doesn’t work in today’s rapidly changing business-to-business and technology industries. We have a better, award-winning approach. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest-growing B2B and technology companies in the world, achieve their business goals sooner.

As an integrated agency, we have core services that form the DNA of our campaigns. Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increasing your prospects’ momentum through the funnel.

Our knowledge of B2B technology audiences is deep and driven by data, and we offer specialist teams for content generation; media and analyst relations; paid media; digital (including ABM and marketing automation); and a graphic design studio.

Our Core Services

We’re an integrated agency that helps clients run campaigns across different media and channels. But there are a few services that form the DNA of our campaigns. Learn more about Napier’s marketing DNA:

The Napier 4-Step Process

Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.

 

Our Reach

Napier covers the UK, Europe and North America. We have offices across the UK and in the San Franciso Bay Area in America. We deliver global reach through our membership of Eurocom Worldwide,  a network of specialist B2B technology agency partners that spans the globe.

Work for Napier

Looking for an exciting challenge at one of the UK’s leading B2B marketing agencies? If you value the same things as us: trust & openness, quality, improvement and commercial awareness, we want to hear from you. Check our current vacancies, or email us to find out if we can make a position just for you.

Our Blog

Build Trust – The Secret to Closing Sales Effectively – ABB

In this episode of the Marketing B2B Technology podcast, Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB…

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Go-To-Market Strategy and Social Media for B2B: Insights from Andy Lambert – Adobe

Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares…

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Simplifying SEO: How to Demystify Search Engine Optimization – Moz

Ethan Hays, General Manager at Moz, and STAT Analytics dives into the world of SEO. He shares his insights on simplifying SEO and the importance of…

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Navigating the Marketing Automation Landscape: HubSpot’s Cashflow Acquisition and SEMrush’s Strategic Moves

In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing…

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Insight