Napier: The Awareness to Opportunity Agency
Delivering results for B2B technology clients in the UK, Europe and beyond
Yesterday’s marketing doesn’t work in today’s rapidly changing business-to-business and technology industries. We have a better, award-winning approach. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest-growing B2B and technology companies in the world, achieve their business goals sooner.
As an integrated B2B technology marketing agency, we have core services that form the DNA of our campaigns. Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increasing your prospects’ momentum through the funnel.
Our knowledge of B2B technology audiences is deep and driven by data, and we offer specialist teams for content generation; media and analyst relations; paid media; digital (including ABM and marketing automation); and a graphic design studio.
Our Core Services
We’re an integrated agency that helps clients run campaigns across different media and channels. But there are a few services that form the DNA of our campaigns. Learn more about Napier’s marketing DNA:
Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.
Our Reach
Napier covers the UK, Europe and North America. We have offices across the UK and in the San Franciso Bay Area in America. We deliver global reach through our membership of Eurocom Worldwide, a network of specialist B2B technology agency partners that spans the globe.
Work for Napier
Looking for an exciting challenge at one of the UK’s leading B2B marketing agencies? If you value the same things as us: trust & openness, quality, improvement and commercial awareness, we want to hear from you. Check our current vacancies, or email us to find out if we can make a position just for you.
Our Blog
Remembering Peter Bush: A Life in Electronics PR
We were saddened to hear that Peter Bush, a well-known figure in the electronics media and PR industry and founder of Peter Bush Communications,…
Stop Paying to Reach the Wrong Engineers
Napier B2B's smarter approach to LinkedIn targeting LinkedIn promises B2B marketers access to the people who influence complex purchasing decisions.…
Mark Gradwell Joins Electronic Specifier as Contributing Editor
A familiar face has joined the Electronic Specifier team as experienced electronics journalist and communications professional Mark Gradwell takes up…
Why B2B Tech PR Needs to Stop Chasing Vanity Metrics
If you've worked in B2B technology marketing, you've probably seen the familiar PR report: millions of impressions, an impressive potential reach…
Insight
