The great thing about the web is that you can get comprehensive stats showing how many people visit a site and what they read when they get there. The problem is that you have to wait until publishers release these figures (and let’s be honest, they tend to only release them when the news is good!). This trend continues with Dedicated Systems who have launched their online media kit, but will only give you the figures for 2003. Not quite the immediacy of information we hoped the web would bring. It will be interesting to see whether any online publisher is confident enough to give access to stats in real time.
