Although we’re trying to keep this blog focussed on the marketing for the European electronics industry, we thought that this web servce we saw featured on CNET was just too spooky to leave out. DidTheyReadIt places a tracking device (basically a transparent image that is only one pixel big) into the email, and then records when the email was opened, for how long it stayed open. If you are worried, you can always turn off automatic download of images in email (but this is only available in a few mailreaders, such as Outlook 2003) or get some software to block the email tracking – just type “email tracking blocker” into Google.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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