Although we’re trying to keep this blog focussed on the marketing for the European electronics industry, we thought that this web servce we saw featured on CNET was just too spooky to leave out. DidTheyReadIt places a tracking device (basically a transparent image that is only one pixel big) into the email, and then records when the email was opened, for how long it stayed open. If you are worried, you can always turn off automatic download of images in email (but this is only available in a few mailreaders, such as Outlook 2003) or get some software to block the email tracking – just type “email tracking blocker” into Google.
