CIE has launched an email newsletter giving readers a preview of what each issue contains just before they receive it. Like the EPN newsletter, the email is a preview of the items in the magazine, sent out just before the printed copy. It will be interesting to see what long-term effect this has on readership: will engineers be more or less likely to read the magazine if they can read the stories on the web before recieving the publication through the post?

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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