The snappily-titled “Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2004” come into force in the UK today. This makes it a “legal obligation for for anyone making direct marketing calls to ensure they do not call corporate subscribers who have registered their wish not to be called.” So before a sales person picks up the phone to call a potential new client, they should check the Corporate TPS and any internal “do-not-call” lists! Confused? Need help to find out the best way to stay legal? Ask Napier for a quick guide to meeting the complex European data protection regulations with minimal fuss.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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