The snappily-titled “Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2004” come into force in the UK today. This makes it a “legal obligation for for anyone making direct marketing calls to ensure they do not call corporate subscribers who have registered their wish not to be called.” So before a sales person picks up the phone to call a potential new client, they should check the Corporate TPS and any internal “do-not-call” lists! Confused? Need help to find out the best way to stay legal? Ask Napier for a quick guide to meeting the complex European data protection regulations with minimal fuss.
