There are few markets that have not seen some advertising money move from print to online marketing, but just how much is spend online? Jupiter Research believes that online advertising will hit $8.4Bn this year, representing 27% growth. Paid-for search results will grow fastest, but display and classified advertsing will see 25% growth over two years. Last year, online advertising represented 3.5% of the typical marketing budget, but by 2009, this figure is expected to be 6.5%. In the electronics industry there is also a move towards online advertising, and there is an active debate about the reletive value of print and online marketing. Talk to us to learn about the benefits and problems of moving European campaigns online.
