European legislation has historically been more restrictive in protecting privacy than the laws in the USA. Occaisionally marketing managers think that anything they do in Europe is bound to exceed demands made by America law. This is not always the case, particularly in the case of the “CAN-SPAM” laws. Clickz has published a simple guide to meeting this legislation that should be required reading for anyone sending marketing emails to recipients in the USA.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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