The Interactive Advertising Bureau (IAB) has stated that online advertising grew by over 40% year on year for the period April-June. Paid search continues to see the biggest growth. Although there are no figures specific to electronics, clearly the online advertising continues to grow strongly in our market. In Europe, however, the online market is still dwarfed by print advertising, with only a few strong sites achieving high readership, and typically only one dominant editorial-driven site per country.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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