Despite the small number of titles in France, Reed Electronics Group has decided to reduce the cost of space in CIE France by 15% for 2005. A bold move, especially from the publishing house that lays claim to the most expensive electronics magazine on the planet, with EPN (although to be fair, CIE is also reducing its circulation!). CIE has struggled to gain market share in France against the powerful titles from Groupe Tests, so it will be interesting to see if this move changes the situation.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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