The hype last week was all about the desktop search tool launched by Google. It’s currently not showing ads related to desktop searches, and with no capability to index networked drives, the tool is unlikely to have a huge impact on the marketing in the electronics industry in the near future. Longer-term it continues the trend of some online channels limiting the control of advertisers on where their ads are placed. Already Google adwords appear on any website that chooses to participate in the scheme. The rapidly-growing IntelliTXT system from Vibrant Media places your ad on a mix of sites that are categorised by Vibrant Media as being appropriate for your industry.
Perhaps this is good news for the electronics media? Specialist electronics titles, can accurately identify an target audience that is specific to electronics advertising.
