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Hanser to launch German automotive site with channel-e

  • Mike Maynard

    • Hanser, publishers of Mechatronik and Automotive Electronics and Systems, is to launch an automotive website www.hanser-automotive.de. The site will be launched in conjunction with channel-e, who will provide the technology.

    Unlike the launch from MTP, the German market is already pretty crowed (although it is bigger than the UK). Despite this, we believe that this launch really makes sense: it will complement Automotive Electronics and Systems, and by taking the brave decision to not use in-house web technology, Hanser has been able to pick the proven effective technology that underpins channel-e.

    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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