With 11% of the electronica 2004 attendees working in the automotive field, MTP (publishers of MicroTechnology) have timed the announcement of their plans to launch a new automotive title perfectly. Details are still very sketchy, although the focus on the UK market addresses a niche that hasn’t been served. We’ll publish more details as them magazine moves towards its launch.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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