Anyone using online marketing must have been worried by the news that hackers had used banner adverts to spread a worm, infecting PCs around the world. With huge media coverage, this is likely to reduce click-through rates for online adverts – at least in the short term.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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