From 1st Jan next year, Huson Media has been appointed as the exclusive UK advertising sales representative for the UK

monthly magazine Elektor Electronics by the Dutch based publisher Segment BV. In addition, Huson will exclusively handle all UK sales into the French and Dutch versions of Elektor. The US offices of Huson will not be representing the product.

Elektor is often dismissed as a book for hobbyists and retirees, but more than

80% of the working subscribers to Elektor are involved in Electronics, Electronic Engineering, IT or Telecoms. More than 33% are working in R+D. In our opinion, this announcement and the recent appointment of Svetlana Josifovska as editor of Electronics World reflects the attempts of newstand titles to strengthen their products and gain greater attention from advertisers.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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