Short lived, but generating huge interest, Lycos Europe’s Make Love Not Spam project promised to attack sites of known spammers by bombarding them with requests from idle PCs. Whether this project will have any long-term effect on either spam or on legitimate email marketing is debatable, but BBC news quoting Lycos Europe as wanting to stimulate debate about anti-spam measures, something which the project has clearly achieved.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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