If proof is needed of the competitive nature of the electronics media, just compare the price rises with the 9.2% average increase in the UK forecast by the media buying group Initiative. Although a few titles are looking for significant increases, some are keeping prices held to win more business. With the electronics industry still in a downturn, it seems inevitable that the pressure on prices will continue for the forseeable future.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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