We’ve covered desktop search before in Napier News, as we think that this provides the opportunity for other players to overtake the mighty Google. If this did happen, it would mean re-aligning the pay-per-click campaigns we run in Europe to the new leader. Well Microsoft delivered MSN desktop search right at the end of last year (as promised), and now Yahoo! has a desktop search product. Only time will tell which one wins the most fans.
We thought we would try a little experiment – we searched for “desktop search” with MSN, Google and Yahoo! Every search engine gave the Google product as the first result. Oops! OK, so we know that it’s not really a fair test as the Google product has been out the longest. Still you would have thought that there was something that the other two could do to optimise the ranking in their own search engines!
