If you use Google’s AdWords technology to target searches made for your competitors, then a recent ruling in the French courts will be of interest. Le Meridian Hotels and Resorts have managed to stop anyone using their trademarks to trigger adverts on Google’s French site. This ruling goes against the trend from the US courts, which have recently allowed the practice. Find out more about this on CNet.com.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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