The IEE are very proud of a recent survey that suggests that they are the second most popular title for engineers in the UK (after Electronics Weekly). Does this mean that everyone should pile their advertising budget into IEE Review? Probably not (although we do think that the IEE publications are good titles, and can be the right place for advertising). Contact Napier to find out why we think that there are a number of other factors you need to consider before making advertising placement decisions on this research.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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