With everyone (well at least Napier’s design team!) talking about the pretty new Mac Mini and iPOD shuffle announced at Macworld, we thought we would buck the trend and focus on some marketing decisions made at CES. It’s quite likely that Bill Gates had some strong opinions about the decision to demo a version of Microsoft Media Center that crashed during his presentation (see the video at Silicon.com).

However we do wonder which PR expert suggested that Craig Barrett of Intel sang a duet with Steven Tyler from Aerosmith. Just in case you are wondering……we have never made a client sing a duet with a rock superstar!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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