Confused about some of the different terms used in online marketing. Visit iMediaConnection.com for a simple explanation of the difference between Search, Behavioral and Contextual advertising. Then contact Napier to find out how you can use these different approaches to target your customers.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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