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Elektor upgrades websites

  • Mike Maynard

    • Elektor, the news stand title with versions for the UK, Germany, France and the Netherlands has announced an update to their websites. The main addition is the availability of an article archive back to 1998, although they have also tweaked the security of the sites and added an online marketplace and forum. The sites provide news as well as articles, and you can sign up for a weekly Email newsletter.

    Although the editorial has a hobbyist focus, recent readership surveys showed that many of the readers of Elektor are involved in the electronics industry:
    64% of the German readers, 49% of the Dutch, 68% of the Frrench and 65% of UK readers use Elektor in their jobs. Additionally almost a third of the readers have research and development jobs.

    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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