Embedded World closed with a total of 11,000 visitors (36% from outside of Germany), allowing the organisers to continue to claim the show to be the biggest embedded gathering in the world. Although the visitor numbers were flat compared with last year the number of exhibitors were up over 20% and conference participates up 25%, proving that – in Europe at least – trade shows are not dead.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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