ED Europe has finally announced that their European sales will be handled by Alistair Swift, who has formed a media representation company ASA Media. This is great news for the publication, as Alistair is well known for the job he did supporting some of the Weka electronics magazines in Germany, and the lack of anyone to sell space in the title has resulted in some very thin issues. Alistair will also be representing Penton’s US electronics titles in Europe.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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