The latest German readership study for the electronics media – LA ELFA 2005 – is now complete, and results are available at www.la-elfa.de. This controversial study, again shows leadership for Markt & Technik and Elektronik in this market. Probably not a huge surprise, but the lack of support from other publishers really means that this study needs to be treated as research conducted by Weka, and not truely independant figures. For an impartial view on what the results mean, contact Napier.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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