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Another Elektronik magazine for Germany

  • Mike Maynard

    • As if the German market needed another magazine with “Elektronik” in the title! Design und Verification has announced that they will change their name to Elektronik und Entwicklung. Who said differentiation was a good marketing strategy?

    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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