Proving that pay-per-click ads don’t always mean that a real person is clicking through to your website, Google has been hit by complaints of click fraud, where people set up software to automatically click on Google ads to either make money or hit competitors. An interesting article was published in Wired’s January issue, and is available online.
-
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
View all posts
