The laws covering marketing across the EU are desperately confusing. We’d recommend that you take a look at a recent presentation published by Osborne Clark on their Marketing Law website. This is a great overview, in particular making a great summary of the different opt-in/opt-out rules across Europe.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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