Probably because of the continued strength of the European printed media, some people believe that Europeans “don’t do online”. In fact at Napier we know that Europeans are actually responsible for consuming much of the information about the industry that is available online and offline. One surprise: despite obvious preferences for local news, the language barrier for people outside of the UK and the minimal European content on the site, EDN’s latest traffic figures show the number of European visitors to EDN.com to be three quarters of the number of American visitors. For more surprises about how European engineers get information contact Napier.
