Interesting to hear from Search Engine Round Table that Google is trialing cost per action (CPA) ads. Whilst CPA advertising is – in general – best suited to consumer sales, where there is the chance of an instant sale. In B2B technology, we think CPA is likely to be limited to lead generation, downloading materials or building up contacts for email newsletters. In other Google news, The Inquirer reports that Microsoft employees prefer Google to Microsoft’s search engine.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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