… for the free holidays, of course! In a creative move to drive registrations, Bodo Arlt is offering the chance to win a holiday free of charge in his “Harbour View Condo” in Laboe, if you register to receive Bodo`s Power Systems. Registrations number 2000, 4000, 6000, 8000 and 10000 will be the winners. With difficulty of getting registrations reported by some magazines, this is a creative solution to the problem of growing circulation, although clearly quality of circulation might be a problem with people wanting the holiday, but not caring about the magazine. Whatever the rights or wrongs, we’re all registering for our own personal copies (and hopefully holidays)!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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