PHilips Semiconductors has decided to call itself NXP (standing for Next eXPerience), a move that almost makes us wish for the days when companies were named using “made-up words” like Infineon. Interestingly the Dutch heritage of the company doesn’t appear to be a problem, because although they have secured www.nxp.com, www.nxp.nl is already owned by a Dutch design company.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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