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Open Rates Explained

  • Mike Maynard

    • We get a lot of questions from clients about email open rates. Constant Contact has a great article on their website that provides an introduction into how email open rates are measured, and the accuracy of the figures produced.

    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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