TechOnline has re-developed its website, achieving a more corporate look and feel, as well as pulling on a wider range of content to continue the site’s move away from its origins as a webinar and tutorial destination. Although the site has a significant number of registered users, most studies find it difficult to identify European engineers that admit to using the site regularly. For our take on how well TechOnline is doing in Europe, and the best ways to reach European engineers online, contact Napier.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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