MT Publications has announced the launch of SELECTA later this month. This slickly-branded product appears to be a product showcase email to readers of Micro Technology. THe is probably a sensible move, reflecting the focus of many marketing managers on quantitative results, as the system will allow easy access to reporting tools that will offer metrics, including clicks to the advertiser’s website.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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