Page impressions will be replaced as the madatory minimum metric by unique users for sites in the UK and Ireland audited by ABC Electronic. The standard is defined by JICWEBS (the Joint Industry Committee for Web Standards), and will shift the focus for sites onto increasing the number of unique users.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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