Yahoo! has reduced the minimum bids for Yahoo! Search Marketing adverts. In the UK this means that bids can start from £0.05. For the electronics industry, where some specialist terms have few advertisers competing for a slot, this may mean a slight reduction in search advertising spend, but in reality we expect most important keywords to have sufficient bidders that this move will have little impact in practice.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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