Double opt-in, where a subscriber requests an newsletter and then is sent an email asking to confirm the subscription is thought of as one of the best approaches. Yet in Germany someone tried to show that double opt-in breached German law. Fortunately the court ruled that double opt-in did meet German legislation, but this case illustrates the high level of concern about privacy in Europe. For more information, read the article on the double opt-in judgement (registration required).
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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