PCIM Europe 2007 closed yesterday, after a succesful event that saw 6200 visitors(an increase from the 5.783 visitors in 2006) and 249 exhibitors (up from 209 last year). The results show that, in Germany at least, trade shows are still an important part of the marketing mix.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Germany and German Tech Publications Shows and Events for B2B Tech