VITA, the VME trade association has announced that Micro Technology Europe has become a VITA Media Partner (VMP). Although this will probably result in a slight increase in focus on VME and VITA, we don’t see this as a change from the magazine’s current direction as MTE has always been very conscious of the strength of the VME market, particularly in the UK where most of the readers reside. The move may also result in more good quality stories being featured MTE.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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