Nielsen//NetRatings, has decided to add “Total Minutes” and “Total Sessions” metrics to NetView, as better measures of online engagement. Although the use of AJAX is cited as one of the main reasons, big beneficiaries will be multimedia sites, such as YouTube.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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