There has been a lot of interest in WIkiscanner, a great site that lets you see the edits made to Wikipedia by people accessing the internet from IP addresses registered to companies. The site brings up some interesting results for the electronics industry, suggesting that someone at Atmel was very quick to remove a highly negative opinion on the AVR entry in January, which would definitely pass as fixing vandalism; Freescale employees kindly changed "Motorola" to "Freescale" in the microcontroller second when the company was spun off and also informed us that the company "ROCKS" in another entry; and Analog Devices highlighted the fact that their accelerometer is used in the Nintendo Wii. It's not surprising that companies are monitoring their own entries as well as trying to get positive PR in related articles. The site is great fun: rather than looking for the electronics companies that have employees that hate Celtic football club (tricky), have fans of Star Trek working for them (very easy) or have employees that watch the Australian soap opera "Home and Away" (sad)! Publishers can also be seen monitoring their entries, but we were really excited to see that the entry for Ipswich Town football club was updated by someone at Reed.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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