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News from the Nordic Connection

  • Mike Maynard

    • Aktuel Elektronik is now offering online advertising on the www.techmedia.dk. This includes swiftlet banners that are visible when reading the current or archived issues online. The swiftlet banners stay visible for the entire time that the user is reading that issue, and are booked on an exclusive basis for each issue of the magazine.

    Elektroniktidningen has announced an opt-in database (ETN Direct) that will help marketers reach the Swedish electronics industry. Currently the list is extremely small, with only 800 contacts available (about 600 of which have email addresses). The ETN website will also be sectionalised by product area, but as they are the first Swedish publication to offer list rental, we’re sure it is going to be popular!

    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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