Paul Whytock has been appointed as European editor of Microwaves & RF magazine – as if he didn’t have enough to do in his other position of editor-in-chief of ED Europe. In addition to covering news from European companies, Paul will also be developing his TV career, with more online video work: he interviewed ten companies at the recent European Microwave Week.
Online video seems to have been slow to take off in our industry, but we believe that the short interview format used by Penton is a great way for engineers to learn about new products and technologies. Even sites like You Tube are getting technical content added, with Napier’s video of a client’s presentation at a trade show already achiving almost 800 views. Contact Napier for more information about online video and the electronics industry.
Author
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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