Rather than suggest recruitment advertising, PSDE is pushing the idea of using direct email to fill vacancies. Recruitment is a real challenge to many companies in the industry, so this is an interesting approach, although we can’t see direct email ever competing with job listings sites.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Direct Marketing Strategies and Tactics