It’s often easy to underestimate the difference between British and American editors, but recent research from our friends at Hart Boillot that analyses the attitudes of a group of editors and journalists working in the high-tech and healthcare industries shows several findings that will be familiar to people working in the UK.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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