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Silly name, good idea!

Reed’s fascination with all things simian continues with the launch of DEVmonkey – an online resource jointly sponsored by Electronics Weekly and EDN that is specifically devoted to development kits. I love the concept of this sit, particularly the 2-minute reviews, which should help engineers select the right kit for their needs. We do a lot of PR work in the IT sector, where independent reviews really do help consumers buy the right products and a good review almost guarantees a jump in sales. If DEVmonkey is able to review enough kits it would be a valuable resource for engineers and an important part of any development kit launch. Of course the challenge is getting to that critical mass of reviews: we’ll keep monitoring progress, so check back to Napier News for more information.

Author

  • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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